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“Grass-roots change presents senior managers with a paradox: directing a ‘nondirective’ change course of. The most effective senior managers in our study acknowledged their restricted power to mandate corporate renewal from the top. As an alternative, they defined their roles as creating a local weather for change, then spreading the teachings of both successes and failures. Put one other way, they specified the general course through which the company ought to transfer without insisting on the precise options.” – Michael Beer, Russell Eisenstat, and Bert Spector, Why Change Packages Don’t Produce Change
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